ExpandNow and Unsociable Team Up to Make Selling on TikTok Shop Simple and Scalable

We’re excited to announce a new partnership between ExpandNow and Unsociable. Unsociable is a leading creative agency, to help brands tap into the massive potential of TikTok Shop across the United Kingdom, The United States and Europe. This collaboration combines ExpandNow’s cross-border ecommerce expertise with Unsociable’s creative and strategic support, making it easier than ever for brands to succeed on TikTok Shop.

Why ExpandNow and Unsociable

TikTok Shop is rapidly growing into one of the most powerful ecommerce platforms. In the UK alone, it generates an impressive $600 million in annual GMV, with its global GMV reaching $20 billion. However, for brands looking to break into TikTok Shop, there are some significant challenges.

TikTok doesn’t support cross-border shipping for brands selling to shoppers in different regions. This means brands must have a local legal entity and inventory stored in the market they want to sell in. That’s where ExpandNow and Unsociable come in.

ExpandNow takes care of the operational complexities, offering Merchant of Record services that handle cross-border and local selling requirements, payments, taxes, and compliance. We make selling internationally on TikTok Shop seamless, even for brands without local infrastructure.

Meanwhile, Unsociable ensures brands get the most out of their TikTok Shop presence. They specialize in managing stores and maximizing performance across TikTok’s key sales channels such as Ads, Affiliates and Live

What Our Leaders Are Saying

Thomas Müller, CEO of ExpandNow, shared:

“TikTok Shop is changing the game for ecommerce, but the barriers to entry can be high. ExpandNow and Unsociable are tackling those challenges head-on by combining operational and creative expertise. Together, we’re making it easy for brands to list, sell, and thrive on TikTok Shop.”

Ben Muir, CEO of Unsociable, added:

“This partnership is about unlocking the full potential of TikTok Shop for brands. ExpandNow simplifies the logistics, and we handle the creative strategy – it’s the perfect setup to help businesses grow and win on this platform.”

With TikTok Shop poised for even more growth, this partnership is here to empower brands to succeed without the usual headaches.

Ready to make TikTok Shop work for your business? Navigate our website for more details or reach out the ExpandNow and Unsociable team. Let’s make it happen!