TikTok Shop · Merchant of Record

The fastest route to
TikTok Shop for
international brands

Selling on TikTok Shop forces international brands through 6–12 months of company incorporation, legal handovers, and compliance filings — before a single sale. ExpandNow eliminates every blocker. As your Merchant of Record, we get your store live in 2 weeks, with one contract unlocking 7 markets instantly.

Get started on TikTok Shop → How it works
The 2026 peak season is just 4 months away.
Sign up in the next 30 days and be fully ramped before peak!

30
days
:
00
hours
:
00
mins
left to
get set up
Brands already live and scaling with ExpandNow
DIY vs. ExpandNow
6–12 months DIY. Or 2 weeks with ExpandNow — guaranteed.
The difference isn't just speed — it's the revenue you lose while waiting to go live and the peak season you miss while still in setup.
ExpandNow path Sign today · guaranteed live in 2 weeks · fully ramped for peak
💸
~9 months of lost revenue separates these two go-live dates. For a brand doing £50K/month, that's £450K left on the table — plus an entire peak season missed.
DIY path Entity · Banking · VAT · Trademark · Compliance — each step blocking the next

ExpandNow brands hit peak season selling. DIY brands starting today go live around Feb 2027 — missing Q4 entirely, ceding the market to faster movers, and starting 2027 nine months behind.

9 mo
DIY time to go live
2 weeks
ExpandNow time to go live
Q4 2026
Peak season — ExpandNow hits it, DIY misses it
30 days
left to sign and still ramp
The real barrier
Why are international brands failing to go live on TikTok Shop?
Barrier 1

Local entity required

TikTok Shop requires a registered local entity in every market — UK Ltd, EU GmbH, or US LLC. No entity, no store.

Barrier 2

Residency & banking

A local director and bank account linked to your local entity are required before TikTok Shop approves your store. Finding the right local director adds another element of risk.

Barrier 3

VAT registration & compliance

UK and EU selling requires VAT registration per market. Errors mean penalties, withheld payouts, or suspension.

Barrier 4

Trademark

TikTok Shop requires a trademark-backed Letter of Authorisation. Registration alone takes 3–6 months.

Barrier 5

Product compliance

Each market has its own safety and labelling standards. Failing compliance after months of setup means starting again from scratch.

Barrier 6

Total timeline: 6–12 months

Entity, banking, VAT, trademark, compliance — each in sequence. The realistic timeline is 6–12 months. Most brands only discover this mid-process.

The Fundamental Flaw

DIY setup is not a compliance layer — it only unlocks one market at a time

Every new TikTok Shop market means repeating the full compliance gauntlet from scratch. DIY setup isn't infrastructure — it's a one-off unlock, repeated endlessly. ExpandNow's single compliance layer spans multiple markets from day one, so expanding never means starting over.

These aren't edge cases. They are the standard experience for any brand attempting international TikTok Shop without specialist support. The result: brands with great products, a TikTok audience, and real demand — who simply can't sell.

ExpandNow removes all blockers and has you live in 2 weeks with a guaranteed solution.
Process
How it works
Six steps from readiness check to a live, operational TikTok Shop — with ExpandNow handling the complexity throughout.
1

Readiness check

We assess product compliance, VAT status, inventory, trademark, and revenue forecast.

2

Sign contract

Review and sign your contract. We prepare all entity and documentation requirements — nothing for you to set up.

3

Store creation & handover

Your shop goes live. Full admin access on TikTok Seller Center from day one — your store, our infrastructure.

4

KYC & banking

Complete KYC and banking details before your first automated payout. We guide you through every step.

5

Connect

Link your TikTok accounts, commerce stack, and fulfilment partner. Your store is ready to sell.

6

Live

Your TikTok Shop is live, compliant, and fully operational — in under 2 weeks from signing. Now focus on creators, content, and growth.

2.5%
of GMV — no setup fee, no retainer
2 wks
from contract to live store
7+
TikTok Shop markets: UK, EU & US
50+
brands live and scaling
Our Value
The most cost-effective route to TikTok Shop
Built on modern, AI-driven infrastructure — with full transparency on every cost and no hidden fees.
⭐

Success-shared pricing

2.5% GMV

No fixed costs. Pay only when you sell. Rates drop as you scale. Our fee never exceeds the cost of doing it yourself.

🌍

Multi-market, single setup

One ExpandNow contract covers UK, EU, and US — one reporting view, one payout flow, no duplicated effort per region.

⚡

Automatic payouts

Daily, weekly, or monthly.

📊

Real-time reporting

Full cost transparency — ExpandNow fees, TikTok commissions, FBT charges, and VAT — in one real-time dashboard.

🔒

Full compliance handled

VAT, tax, trade compliance, and invoicing all managed by ExpandNow. No registrations or filings required on your side.

📋

Self-invoicing

ExpandNow generates invoices on your behalf automatically. Download and upload to your finance system — no manual work.

Markets
One contract. Seven markets.
All markets under a single ExpandNow agreement. No new entity setup required to expand.
🇬🇧
UK
Live
🇩🇪
Germany
Live
🇫🇷
France
Live
🇪🇸
Spain
Live
🇮🇹
Italy
Live
🇮🇪
Ireland
Live
🇺🇸
United States
Live
🌍
More EU
Soon
Case Study — Meroda Cosmetics
From zero to £500K on TikTok Shop in 100 days
£500K
GMV in first 100 days
7.5×
Revenue target exceeded
55%
Amazon halo effect
Netherlands-based brand · TikTok Shop UK
"Entering TikTok Shop UK without a local entity or VAT registration felt like a major obstacle. ExpandNow removed that complexity completely. We were live in weeks, fully compliant from day one, and able to focus entirely on creators and performance. ExpandNow's platform gave us the tools to scale quickly and become one of the fastest-growing beauty brands on TikTok Shop UK."
Willem Vos — COO, Meroda Cosmetics
About ExpandNow
An official TikTok Shop Partner

ExpandNow is a global Merchant of Record platform. We act as the official seller of record on TikTok on your behalf — providing all the legal, tax, and financial infrastructure your brand needs to operate in-market.

Once live, ExpandNow is designed to stay out of your way. Funds arrive automatically, invoicing is handled for you, and if you operate across more than one TikTok Shop market, everything runs through a single unified setup — no duplication of effort, no manual reconciliation between markets.

Real-time reporting gives you full transparency across ExpandNow's fees, TikTok's own platform costs, affiliate commissions, and FBT charges — all in one place.

We handle
  • TikTok Shop setup
  • Tax & VAT compliance
  • Payments & settlements
  • Automatic brand payouts
  • Self-invoicing & reporting
  • Category compliance
You handle
  • Product catalogue & pricing
  • Listings & content
  • Customer service
  • Marketing & creators
  • Logistics & fulfilment
FAQs
The most frequently asked questions from brands
Do I really need a local entity to sell on TikTok Shop internationally?
Yes — TikTok Shop requires a registered local business entity in each market you want to sell in. This means a UK Ltd for the UK, a GmbH or equivalent for EU markets, and a US LLC or Corp for the US. Setting these up as a foreign brand requires local registered addresses, bank accounts, and in some cases locally resident directors — which is what makes the DIY path 6–12 months. ExpandNow holds these entities on your behalf, so you use our existing infrastructure instead of building your own.
How does ExpandNow get brands live in 2 weeks when DIY takes 6–12 months?
Because ExpandNow already holds the local entities, bank accounts, VAT registrations, and compliance frameworks in every market we operate. When you sign with us, you're connecting to infrastructure that already exists — not building it from scratch. Your onboarding covers trademark authorisation, store setup, and KYC. Everything else is already in place on our side.
How long does the ramp period take, and what happens during it?
The ramp period typically takes 2–4 months from your store going live. During this time, you build creator relationships, seed influencer content, warm up the TikTok algorithm, and position your inventory locally. This phase is critical — brands that skip it or rush it arrive at peak season with no momentum. The ramp period is why the 30-day signing deadline matters: if you sign now, you have enough time to go live, ramp properly, and be fully ready when October arrives. Brands that sign in August enter peak season still in setup mode.
What do I need to have in place before I can sign?
You'll need a registered trademark in your target markets (or one in progress), physical products that meet TikTok Shop's compliance standards, and the ability to fulfil from UK, EU, or US warehouses or a 3PL. Our Get Started form walks through all of these — complete it and we'll tell you exactly where you stand and what, if anything, needs to be resolved before contracting. The form takes around 5 minutes and requires no commitment.
30 days left.
Don't waste them.

The brands set for a strong Q4 on TikTok Shop started in Q2. You still have time — but only just.

No entity setup. No local banking. No compliance overhead. ExpandNow handles all of it.

Get Started on TikTok Shop
1
Complete the 5-min form
2
We run a readiness check
3
Contract → live in 2 weeks